How to Set Up and Optimize Your Business Account on Instagram?

If you are heading to Instagram to promote your business, just keep your personal account separate. Marketing is all about your target audience, not about you. So, keep your Costa Rica trip snapshots and selfies on your personal account only. They won’t get any sales to your business. You can appear on your business’s Instagram page, but not all the time.  Here’s how to optimize your business presence on Instagram for great appeal.

Add a Link to Your Site to Boost Traffic

You have only one take to lead a click to your site on Instagram. It is your bio where your link can be clicked. Just under your name and description on the top of the page, you can place your link. Add a link to your online store only or a landing page you want.

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