Twitter shows off its savagely honest users in playful jab at rival platforms

Twitter is staking itself as a social media platform where folks are more real than they’re on alternative social sites with a brand new out-of-home (OOH) campaign.


The effort from Twitter is going to be seen by commuters in San Francisco and New York City through 9 August. In the ads, users compare how they act on Twitter as compared to Instagram and Facebook.

Some are funny, like one that shows an impressive horse next to 1 with a dorky smile, with text that claims “Me on Instagram vs me on Twitter,” that means that they feel more well-off being who they actually are instead of having to look good.

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