Introducing Instagram’s Visual Refresh

Today, we’re bringing new energy as well as purpose to our shades, font, logo as well as other brand elements with a refreshed visual identification. Our brand-new system is created to accept ongoing evolution to help us develop extra immersive as well as inclusive experiences for our area.

The gradient is reimagined with lively shades to make it really feel brightened and also to life, and to indicate minutes of discovery.
Our brand-new typeface, Instagram Sans, is created with our heritage in mind as well as consists of numerous global scripts.
Our new layout and also layout system is content-forward as well as commemorates creative thinking, simpleness and also self-expression.

Illuminating our slope

Our dynamic gradient was reimagined making use of an innovative 3D modeling process to make it feel illuminated and active. The Instagram gradient, composed of our brand name colors, is the foundation of our full color system.

Via lighting, the gradient signals moments of exploration in our advertising, logo and even in-app as seen in Create mode, stickers and Instagram Story rings. We’re delighted to bring life to the Instagram experience with the power of our reimagined gradient.

Introducing our brand-new typeface: Instagram Sans

Instagram Sans is motivated by the style aspects our neighborhood sees every day– our logo design as well as wordmark. From billboards to web sites, our brand-new font highlights our unique identification.

Throughout surface areas, from our advertising projects to our internet sites, Instagram Sans assists us showcase an unique identification.

Instagram Sans is likewise a new means for our worldwide neighborhood to reveal themselves on Instagram in places like Stories and also Reels. While creating this new font, our objective was to make Instagram Sans around the world available. We partnered with language experts all over the world to adjust the typeface to worldwide manuscripts including Arabic, Thai and also Japanese. We wish to sustain all of our developers as well as neighborhood members that press society forward to express themselves completely in any language they select.

Putting material first

Our brand-new style system places content at the center, with a concentrate on simplicity and self-expression. The brand-new advertising and marketing layouts for Instagram display full-screen images, referral the in-app experience and celebrate the creative thinking we see from our neighborhood on a daily basis.