Twitter is staking itself as a social media platform where folks are more real than they’re on alternative social sites with a brand new out-of-home (OOH) campaign.
The effort from Twitter is going to be seen by commuters
in San Francisco and New York City through 9 August.
In the ads, users compare how they
act on Twitter as compared to Instagram and Facebook.
Some are funny, like one that shows an impressive horse next to 1 with a dorky smile, with text that claims “Me on Instagram vs me on Twitter,” that means that they feel more well-off being who they actually are instead of having to look good.
Another says “Me on Facebook: Look how pretty and busy my life is! Hi mom! Me on Twitter: oh god what am I doing
adulthood is frightening and
confusing.”
Others are a bit more serious, as well as one tweet of a rainbow
flag next to a black-and-white striped flag
with the text “Me on Twitter vs me on Facebook” – probably highlighting how one user feels more well-off expressing their
sexual identity on Twitter.
A total of 31 similar Tweets are going to be featured in consecutive panels across six
subway and metro stations within the 2 cities. There’ll be 121 in total
placements in NYC and 128 in total placements in San Francisco.